The Unchanged Look of Current Politics criticizes the attire of the GOP candidates in recent debates. So, what's the big deal? Well, the author claims that since the candidates are promoting change, they should dress the part. Ties are actually important as the color and style are proven to provoke a certain emotional response in viewers. The red tie evokes an attention to detail and a sense of victory. It also can have negative connotations such as caution, so candidates need to be precise when choosing the color of their ties. As a whole, however, the red tie is being extremely overused and the article suggests that the candidates should try a different color or style in order to stand out from the crowd.
This article is unclear as to who the author is, but be assured that he or she is a "fashion expert" as stated in the title. It does gain credibility from a person who regularly sells ties. It states that in general, red ties do not sell well because they are so commonly associated with politicians. This is why a different color tie would be beneficial. It would make the candidate seem more a person of the people.
This article was especially intriguing because it took a look at the candidates and the current political atmosphere through the lens of clothing. The people are not satisfied because they do not pick the "political" ties and candidates who promote change do not show their values because they are all the same. The author makes a joke at their expense, saying that the candidates seem that they are dressing up for a cheesy family photo. This humor rings true and it was a sound rhetorical choice to make the joke. This makes the article seem less a position on the politics of the candidates than a position on the atmosphere of the country as a whole. These candidates are so afraid of being different that they are almost clones down to their tie color.
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