Article of the Week 10: Radio Advertisement

This advertisement is meant to make the viewer want to listen to Kiss radio station. They use an interesting play with words. Their non-text background also parallels this theme with school supplies mixed with the large radio on the bottom left. The numbers also seem to go with the idea of school, while in actual meaning the advertisement is almost anti scholastic. This contradiction of visual versus the meaning leaves the viewer to be intrigued and to examine the advertisement more closely. The ad uses common memory and lists various bands and songs with numbers. Not a music enthusiast myself, I read half the list before understanding the purpose of this ad. Nonetheless, this misunderstanding only made me more interested in the relevance of the numbers to the advertisement. The juxtaposition of mostly straight lines in most of the ad drew the audience's eye to the lower right corner including the one area with extremely curved objects. They also used the strategy of placing their logo small and in the corner in order to make the viewer actively look for the company and the connection.